A Fully Custom Sales App for Pine Suites
Developed as a digital showcase for the Pine Suites Tagaytay property, this interactive app was crafted to support the sales and marketing team in presenting the relaxed, pine-framed charm of the development. I led the UI/UX design and front-end development of this project, which included integrating interactive floor plans, 3D-rendered building views, and a custom-illustrated location map.
The challenge was clear from the start: create an interface that could work smoothly across iPads, Android tablets, and Windows-based executable apps. Since these platforms were mainly used by the brand’s sales force, each screen needed to feel on-brand, visually crisp, intuitive at scale, and responsive to the deployment limitations of each device.
A Fully Custom Experience
Pine Suites Tagaytay App
Interactive Location Map
Site Development Plan
Viewable Amenity Hotspots and 3-Tower Selection
Pine Suites Tagaytay Building 3 Facade
Interactive Floor Selection
Pine Suites Tagaytay Building 3 Key Plan
Interactive Zoning, Availability Check and Selection
Hotspot Galleries
Unit Layout view
Extra Feature
Built-in Inquiry Form
- UI/UX Strategy: I designed the layout and navigation system to support multiple user journeys—from casual browsing to focused sales conversations. For first-time users in a showroom setting, the interface needed to feel fast, intuitive, and purposeful.
- Front-End Development: Using a responsive HTML5 framework, I optimized the app for both desktop and touchscreen-friendly layouts. Animations, interactions, and pop-ups were all coded from scratch to create a seamless flow between screens.
- Custom-Illustrated Location Map: One of my favorite components was the hand-drawn site map, designed to feel both scenic and functional. This helped communicate the peaceful, pine-themed experience of Pine Suites Tagaytay while clearly showing nearby landmarks and important waypoints.
Part of a Larger Ecosystem
The interactive app was part of a broader digital rollout for Pine Suites. Alongside this, I also worked on the Pine Suites Tagaytay website—a separate but complementary project designed for online visitors.
Disclaimer: This is not a personal project but is designed and developed while working at BUILD. All images and content belong to BUILD and/or the client unless otherwise stated.
