When designing for the automotive industry, clarity, speed, and cohesion need to drive the direction—just like the vehicles these parts power. This brochure concept reflects that spirit with a sleek and diagonal layout that creates a sense of motion from cover to spread.
Katana, now known as Blisam, is an auto parts seller and reseller based in Naic, Cavite. The goal of this piece was to create a unified brochure that looked fast, felt sharp, and stayed clear—no matter how much information it needed to deliver.
Inspired by the “K” in Katana
The “K” in Katana’s logo primarily inspired the brochure’s angled diagonal element. Rather than simply echoing the letterform, I used that shape to guide the layout itself. The diagonal became a motif that moved across the pages, allowing the design to “cut through” the layout and create seamless transitions between sections.
This visual thread not only unified the content but also reinforced brand recognition. Each angle and shadow worked together to give the design a bold yet coherent identity.
Katana Auto Parts Brochure
The diagonal element of the brochure is inspired by the “K” of the Katana logo. The brochure features a seamless design across the different pages.
More Than Just a Mock-Up—It’s a Design Exercise in Cohesion
Developed as a layout design study under BUILD, this project explored how branding elements can extend beyond logos and colors. The result is a brochure that doesn’t just present information—it carries a personality. Every decision, from the use of bold typography to the minimal yet impactful layout, was made to echo the client’s sharp and fast-moving brand tone.
Disclaimer: This is not a personal project but is designed under BUILD for its client/s. All images and content belong to BUILD and/or the client unless otherwise stated.
