Project Background
Ciodad Properties is my dad’s real estate brokerage sideline—a passion project born out of timing, intuition, and initiative. Around 2018, just before the pandemic, he enrolled in a short course on real estate brokerage. It turned out to be a great move—after he completed the course, it was no longer offered in that format. That one-time opportunity became the start of a meaningful sideline.
This logo design was my way of supporting his journey.
The name Ciodad is personal: it’s a blend of my parents’ names—Vivencio and Felicidad—but it also sounds like ciudad or syudad, the Spanish and Filipino words for “city.” That subtle wordplay made it feel especially fitting for a real estate brand built around homes, places, and new beginnings.
Concept & Creative Direction for the Real Estate Brokerage Logo
The first version of the logo used a simple keyhole symbol and minimal styling—straightforward and clean. But as I iterated on the identity, I leaned into something a little more emotional and meaningful.
The final logo features a key-shaped silhouette, with the negative space inside the C forming the shape of a house—symbolizing access, ownership, and a sense of home. This combination anchors the brand in real estate while offering a subtle metaphor: Ciodad Properties gives clients the key to their next chapter.
I also explored other visual directions to test how the identity might evolve over time. While most of these variations were unused, the exploration helped future-proof the brand and gave my dad options should he ever scale the sideline or formalize it further.
Execution & Applications
The final delivery included:
- A logo suite with icons, wordmarks, and color options
- Two sets of business card mockups
- Clean, scalable assets for digital and print use
The design process allowed me to experiment freely while keeping the identity rooted in my family’s story—and my dad’s ambition.
Final Reflections
Ciodad Properties isn’t just a sideline. It’s a symbol of late-blooming potential, of personal reinvention, and of the kind of hustle that runs in our family. Designing this logo reminded me how branding, at its best, isn’t just visual—it’s deeply personal.
This was more than just a free project. It was a way to honor my parents, support my dad, and create something that represents more than just business. It represents belief.
