Design Study and App Development
This project was a combined design and development effort for the Camella North Luzon App, created under BUILD for Camella, one of the largest house and lot developers in the Philippines. The app was intended to serve as a digital catalog and navigation tool for Camella’s North Luzon developments—providing potential homeowners and agents with a helpful visual reference to browse through properties, amenities, and location details.
App Features
The app was built using HTML, CSS, and jQuery, then compiled for mobile devices via Apache Cordova. It was later made available through Google Play.
Here are the key interactive features:
- Custom-illustrated Location Map for exploring subdivision areas.
- Subdivisions Module for each project with individual overviews.
- Amenity Gallery showcasing lifestyle imagery of the communities.
- Model Homes Gallery with floorplans, renderings, and home options.
All mock-ups and assets were designed in Adobe Photoshop and tailored to fit both aesthetic goals and functional responsiveness for mobile.
Camella North Luzon App
Splash page
Clean, warm-toned introduction screen showcasing Camella’s signature brand feel and tagline.
About Camella North Luzon
Information pages
Features a detailed location map with structured info boxes that highlight project coverage across the region.
Camella North Luzon Properties
Main navigation
Designed to showcase subdivisions and highlight amenities in an intuitive layout. I kept the visuals approachable and aligned with Camella’s branding, using soft textures and colors that reflected a homely atmosphere.
This project balanced practicality with emotional connection—a digital experience meant to resonate with families exploring their dream home options.
Disclaimer: This is not a personal project but is designed under BUILD for its client/s. All images and content belong to BUILD and/or the client unless otherwise stated.
