Creating a Seamless Loyalty Experience Across Brands

The AllRewards Website serves as a centralized digital hub for AllRewards—a loyalty program that brings together multiple brands under the AllValue group. These include AllHome, AllDay, AllShoppe, AllToys, AllElectrics, Bake My Day, Coffee Project, My Mother’s Cupboard, and Finds Finds.

From the start, the goal was to simplify user access to offers, promotions, and brand updates through a single platform. I led the UI/UX design of both desktop and mobile layouts, ensuring clarity, cohesion, and ease of use for everyday users. The interface was built to support flexibility while allowing for quick updates and brand-specific customizations.

Bringing the Design to Life with Modular Thinking

After the design phase, I supported front-end development by helping implement the interface structure and layout behaviors. My colleague, Mel Pedron, handled the full stack development and built a custom CMS that made it easy for clients to manage content and promotions independently.

Key features include:

• Brand-Integrated Promos: Each participating brand featured its own dedicated module for showcasing new offers and rewards.
• Reusable Components: The interface followed a modular approach, allowing future additions or changes without a full redesign.
• Mobile-First Considerations: While the site looked great on desktop, mobile usability was a top priority. The layouts maintained accessibility, touch responsiveness, and visual clarity across screen sizes.

Disclaimer: This is not a personal project but is designed under BUILD for its client/s. All images and content belong to BUILD and/or the client unless otherwise stated.