Exploring the Intersection of Creativity, Layout, and 3D Design
In 2011, I took a leap toward a career in advertising by responding to an online job application. The opportunity invited creatives to submit design pieces based on specific prompts. At the time, it felt like a natural next step—an exciting shift into concept-driven work, combining my growing interest in communication, branding, and visual storytelling.
Prompt-Based Layout Designs
The first two pieces I created followed clear, imaginative prompts:
Absolute Water Advertisement
The prompt was “Pure Water. Pure Love.” I interpreted it as a call for something fresh and emotionally resonant. I crafted a nature-inspired visual that suggested purity, calm, and life—almost like taking a deep breath somewhere untouched by noise.
Roswin Concept Layout
The prompt was “A Powerful Rose That Wins Healthy Hearts.” I reimagined it as a romantic save-the-date layout, featuring a couple and a rose. I played with the meanings of “rose” and “wins” to express warmth, affection, and hope.
Diving Deeper: MarkProf Foundation Submissions
For the next round of submissions, I tackled poster designs for the MarkProf Foundation using specific taglines. These projects became an opportunity for me to explore layered, dimensional typography through 3D type renders.
I used bright lighting, interlocking shapes, and bold layouts to reflect key themes of leadership, competition, and growth—elements that aligned naturally with the MarkProf program’s vision of developing future marketing leaders.
MarkProf Foundation Posters
These poster concepts were built around specific campaign requirements. Each one explored bold, colorful 3D typography, aiming to capture the spirit of leadership, growth, and the competitive edge.
A Pivotal Step Forward
Although I ultimately didn’t land the role, I later learned from the team that there was a mismatch—not in skill, but perhaps in the kind of branding they were seeking. In hindsight, it made sense. I realized I was aiming for something broader than the role offered.
Still, this project became a pivotal experience. It marked the beginning of me owning my creative inclinations more seriously—seeking out projects where I could grow not just in execution, but in creative direction as well.
About Me
I’m JP B. Bantigue, a multidisciplinary designer and developer with a love for visual storytelling, layout design, and creative experimentation. This early advertising application gave me a space to explore 3D typography and conceptual thinking—skills I continue to build on today in both visual and strategic roles.
