Project Overview

The AllDay Convenience Store Website serves as an online platform for the AllDay chain, providing customers with updates on special offers, new products, and store locations. I designed the website to reflect the brand’s vibrant and modern aesthetic, creating an intuitive browsing experience for visitors. The development team integrated a custom CMS (Content Management System), enabling the AllDay marketing team to update news, promotions, and featured products in real time.

For this project, I was responsible for:

• Creating the UI design and ensuring brand consistency, using AllDay’s signature green, red, and orange palette for a clean yet engaging visual style.
• Structuring the layout for a seamless user experience, allowing visitors to easily navigate news, promos, and store locations.
• Collaborating with the development team, making sure the UI translated smoothly into a functional website.

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Website Features

• Homepage with a Promotional Banner – Showcases current deals, special offers, and featured products to engage users upon arrival.
• Navigation with Key Store Information – Allows visitors to access details about products & services, store locations, and franchising opportunities.
• CMS-Powered News & Promotions Section – Easily updated by the AllDay team, ensuring customers stay informed about the latest store updates.
• Vibrant & Modern UI – Uses a bright color scheme aligned with AllDay’s branding, ensuring a fresh, approachable design.

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Design Contributions

My primary focus was creating a UI that was clean, user-friendly, and visually aligned with AllDay’s branding. I structured the layout for optimal usability, ensuring that visitors could quickly access information about new promos, store locations, and products.

Below are some key screenshots of the final website design:

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Disclaimer: This is not a personal project but is designed under BUILD for its client/s. All images and content belong to BUILD and/or the client unless otherwise stated.